This Trademark Policy (“Policy”) governs the use of trademarks, service marks, trade names, logos, designs, slogans, and other brand identifiers owned by or licensed to South Ark and its related websites and services, including South Ark Daily (collectively, the “Marks”). This Policy is intended to protect the integrity, reputation, and distinctiveness of the Marks while providing clear guidance on permitted and prohibited uses.
By accessing or using southarkdaily.com (the “Site”) or any related services, you acknowledge and agree to comply with this Policy. Unauthorized use of the Marks may constitute trademark infringement, unfair competition, or other violations of applicable law.
1. Ownership of Trademarks
South Ark Weather, LLC is the owner of all rights, title, and interest in and to the following Marks (among others), whether registered or unregistered:
• South Ark
• South Ark Daily
• South Ark Weather
• South Ark Weather, LLC
• searkweather
• southarkdaily.com and related domain names
• Logos, wordmarks, stylized text, color schemes, and visual designs associated with South Ark Daily and South Ark Weather
• Any other names, slogans, or identifiers used by South Ark Weather, LLC in connection with its news, weather, community, or related services
All goodwill arising from the use of the Marks inures exclusively to the benefit of South Ark Weather, LLC. Nothing in this Policy or on the Site grants any license, right, or interest in the Marks by implication, estoppel, or otherwise, except as expressly set forth herein.
2. Permitted Uses
Limited, non-exclusive, non-transferable permission to use the Marks is granted only in the following circumstances, and only to the extent necessary for the stated purpose:
2.1 Fair Use and Nominative Use
You may make nominative fair use of the Marks solely to refer accurately to South Ark Daily or South Ark Weather, LLC or its services, provided that:
• The use is truthful and not misleading;
• The Marks are used only as needed to identify the source;
• No sponsorship, affiliation, endorsement, or partnership is implied; and
• The Marks are not used as part of your own brand, product name, domain name, social media handle, or business name.
2.2 Editorial and News Reporting
Journalists, news organizations, and individuals engaged in legitimate news reporting, commentary, criticism, or educational discussion may refer to South Ark Daily and its Marks in a factual manner consistent with standard journalistic practice and applicable fair use doctrines.
2.3 Linking
You may link to the Site using plain text that includes the name “South Ark Daily,” provided the link does not imply endorsement and does not use any logo or stylized Mark without prior written permission.
3. Prohibited Uses
Without prior written authorization from South Ark Weather, LLC, you may not:
1. Modify the Marks — alter, distort, animate, combine with other marks, translate, transliterate, abbreviate, or create derivative versions of any Mark.
2. Use as a brand identifier — incorporate any Mark into your company name, product or service name, domain name, subdomain, email address, social media username, app name, or hashtag in a manner that suggests affiliation or sponsorship.
3. Imply endorsement — use the Marks in any way that suggests South Ark Daily or South Ark Weather, LLC sponsors, endorses, is affiliated with, or is the source of your goods, services, or content.
4. Commercial exploitation — use the Marks in advertising, marketing, merchandise, packaging, or promotional materials without express written permission.
5. Meta tags and keywords — use the Marks in meta tags, hidden text, paid search keywords, or other search-engine optimization or advertising practices intended to divert traffic or create confusion.
6. Tarnishment or disparagement — use the Marks in a manner that is defamatory, scandalous, obscene, or that harms the reputation or goodwill associated with the Marks.
7. Registration of confusingly similar marks — apply to register any trademark, service mark, or domain name that is identical or confusingly similar to any of the Marks.
4. Guidelines for Authorized Use
When permission to use a Mark has been granted in writing, the following guidelines apply unless otherwise specified in the authorization:
• Reproduce the Mark exactly as provided; do not alter colors, proportions, or design elements.
• Maintain clear space around the Mark equal to at least the height of the letter “S” in “South Ark Daily.”
• Do not place the Mark on a background that reduces legibility or conflicts with brand colors.
• Include appropriate trademark notices (™ or ® as directed) on first prominent use.
• Upon request, provide samples of the intended use for review and approval before publication or distribution.
5. Third-Party Trademarks
The Site may display trademarks, service marks, and logos of third parties. These remain the property of their respective owners. South Ark Daily’s use of third-party Marks is for identification, news reporting, or other lawful purposes and does not imply endorsement by or affiliation with those third parties. Users of the Site may not use any third-party Marks appearing on the Site without the permission of the respective owners.
6. Enforcement
South Ark Weather, LLC actively protects its intellectual property rights. Unauthorized use of the Marks may result in legal action, including claims for trademark infringement, dilution, unfair competition, and related remedies under federal and state law. South Ark Weather, LLC reserves the right to seek injunctive relief, damages, attorney’s fees, and any other available remedies.
In addition, violation of this Policy may result in termination of access to the Site or related services, consistent with the Site’s Terms of Use and Intellectual Property Policy.
7. Reporting Trademark Infringement
If you believe that any content on the Site or any use of a mark by a third party infringes your trademark rights, or if you become aware of unauthorized use of South Ark Daily’s Marks, please notify us promptly. Reports should include:
• Your name, address, telephone number, and email address;
• Identification of the trademark claimed to be infringed (including registration number if applicable);
• Identification of the allegedly infringing material or use, with sufficient detail (including URLs) to locate it;
• A statement of your good-faith belief that the use is not authorized; and
• A statement, under penalty of perjury, that the information in the notice is accurate and that you are the trademark owner or authorized to act on the owner’s behalf.
Please send trademark-related notices through the Contact page at https://southarkdaily.com/contact/ or by calling the South Ark Daily News Room at +1-870-224-7037.
8. Requests for Permission
To request written permission to use any of the Marks beyond the limited uses described in this Policy, please contact South Ark Daily via the Contact page at https://southarkdaily.com/contact/ or by telephone at +1-870-224-7037. Include a detailed description of the proposed use, the context, duration, and any samples or mock-ups. Permission, if granted, will be provided in writing and may be subject to conditions, limitations, and a license agreement.
9. Relationship to Other Policies
This Trademark Policy supplements and should be read together with South Ark Daily’s Intellectual Property Policy, DMCA Policy, Editorial Policy, and any Terms of Use or Terms of Service applicable to the Site. In the event of a conflict regarding trademarks specifically, this Policy controls.
10. Changes to This Policy
South Ark Weather, LLC reserves the right to modify this Policy at any time. Changes will be effective upon posting of the updated Policy on the Site, with the “Last Updated” date revised accordingly. Continued use of the Site after changes are posted constitutes acceptance of the revised Policy. You are encouraged to review this page periodically.
11. Contact Information
For questions regarding this Trademark Policy or the Marks:
South Ark Daily / South Ark Weather, LLC
Website: https://southarkdaily.com
Contact: https://southarkdaily.com/contact/
News Room Telephone: +1-870-224-7037
General Telephone: +1-870-224-5845
Hours: Monday–Sunday, 9:00 a.m. – 5:00 p.m.
12. Disclaimer
This Policy is provided for informational purposes and does not constitute legal advice. Nothing in this Policy creates any contractual rights in favor of any third party. South Ark Weather, LLC’s failure to enforce any provision of this Policy shall not constitute a waiver of its rights. This Policy is governed by the laws of the State of Arkansas and applicable federal law of the United States.
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